This month, Lancor, a European benchmark in the manufacture of electric motors, celebrates 82 years of history marked by innovation, digital transformation and a people-centered organizational culture.
From its foundation in 1943 as Elorriaga Industria S.A., to its evolution as a cooperative within the NERgroup, Lancor has been able to adapt to market changes with a clear vision: to put people at the center, promote shared knowledge and maintain a genuine closeness to its customers.
Growth with purpose
In recent years, Lancor has experienced
- Integral digitalization in all areas, from production to commercial management.
- Internationalization, with a presence in more than 60 countries and a firm commitment to consolidate its own brand of electric motors in Europe.
- Sector diversification, applying its know-how in sectors such as electric mobility, aeronautics and renewable energies.
International recognition
This commitment to excellence has recently been recognized with the prestigious Ellies Europe Award in the Best Supplier – Motors category, awarded by the specialized magazine Elevator World. This award reaffirms the quality of Lancor’s products and its ability to respond to the needs of the market, and represents an incentive to continue improving every day.
Technological innovation: SILA motors
The SILA range of gearless motors, developed entirely in Europe, represents the present and future of Lancor. With models such as MSIP 100, 120, 160 and 225, these motors stand out for their efficiency, comfort and safety, and are the preferred solution for elevator manufacturers throughout the continent.
A culture that makes a difference
Lancor’s real driving force is its people. The company was recently recognized by the Haier Institute Foundation with the ZeroDX Award, which rewards transformative organizational models based on proximity, self-management and cultural innovation.
This recognition validates Lancor’s management model, where continuous training, team empowerment and transparency are fundamental pillars.
Commitment to the customer
Closeness to the customer is not only a value, but a daily practice. With delivery fulfillment rates close to 100% and an optimized after-sales service, Lancor reaffirms its commitment to excellence and adaptability to market needs.
Lancor, 82 years later, continues to look to the future with the same passion it was born with: transforming energy into solutions that connect people, technology and purpose.
